ART DIRECTOR / CREATIVE DIRECTOR / CREATIVE STRATEGIST

 

I’m a Creative Director and Art Director specialising in integrated communication for automotive, FMCG, lifestyle brands, fashion brands, services, media, government and not-for-profit organisations supporting social issues.

 

WORLDLY EXPERIENCE

I have extensive experience acquired from working both internationally and locally for multinational advertising agencies including Australia’s largest all-digital agency. Agencies such as McCann, DDB, Ogilvy, Y&R, Draft FCB, GreyWhite. Some of the cities that I have loved working and living in include Melbourne, Sydney, Singapore, New York, Milan and Turin.

 

I speak English and Italian fluently (and Spanish fairly).

 

TOTAL BRAND EXPERIENCE

Back in Australia, I work for ad agencies as well as partnering directly with clients (based locally and overseas) to help build brands and promote products and services. I enjoy working in both settings on creative strategy, brand, advertising, digital, film, photo, music direction and more.  My skills and interests lie in the total brand experience that engages both emotionally and rationally however and wherever they are experienced.

 

SOLO OR IN COMPANY

I’m hands-on and comfortable working independently but thrive when teamed up with others from diverse backgrounds to produce uncommon thinking and best executions for our partner clients.

 

Experienced at running a creative department, I enjoy assisting young (or new to the game) creatives in the team to grow and build on their talents.

 

Cyber jury member at Cannes Festival

 

SOME “BLING” MOMENTS

Our work has been awarded a number of times including the Cannes Gold Lion and New York Festival medals. I have had the honour of serving as member of the jury at the Cannes Lions Festival, London International Festival, Italian Art Directors Club, Mediastars, Key Award and Key Award Interactive, Italy.

 

 

Posing as Mary Magdalene for 33MM exhibition (Julia Krahn art photographer)

 

When not in the office or studio you might run into me with photographer, director and musician friends at an exhibition, concert or where great food and drinks are being served. I’ll occasionally collaborate on their projects as well.

 

I’m widely travelled with an interest in cars, Italian industrial design and architecture.

 

 

ANC gala dinner fundraiser for orphans

 

COMMUNITY SPIRIT

Alongside my “day job”, I am president of Associazione Nazionale Carabinieri – foreign section of South Australia. ANC is a not-for-profit association for Italian veterans (much like Legacy, Australia) offering support to those who served country and their orphans. We leverage my communication skills to promote the charity and fundraise and we enjoy collaborating with RSL and Legacy to further our like-minded values.