MAGNUM TEMPTATION “Temptation” from roxanna bianco on Vimeo.

magnum temptation

It’s scientifically proven. Women are the biggest lovers of chocolate, especially when life becomes “a bit emotional”.

 

In 2008, the Magnum icecream brand launched three new products using “Desperate Housewives”, celebrity-indulger, Eva Longoria, as spokesperson.

 

“Temptation” is the classic and the flagship of the Magnum brand. The product was shot over three days in LA with outdoor billboard photos taken in between filming.

 

BEHIND THE SCENES: Eva’s stature is petite and she just couldn’t muster the strength to tear the dress on the night.

 

View web presentation.


sectors: , | 2009