bacardi limòn
6×3 outdoor billboards were used to launch the “zest of lemon” infused into the clear spirit.
Bacardi Limon aimed at appealing to an older, more sophisticated target seeking a more intense drinking experience…leaving the traditional Bacardi for the younger ones and cocktail bartenders to mix away.
BEHIND THE SCENES: photographed by Dr. Howard Schatz. A medical doctor from San Francisco with a passion for photography. So much so, that he decided to paint his swimming pool black in order to photograph the ballet company underwater.
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