IMETEC “Calcium People” from roxanna bianco on Vimeo.
imetec
TVC for a steam iron based on a fun and memorable product demonstration. Well, we thought so when we turned men into calcium particles trying to get past security at the Imetec club. His name is Zerocalc Filter and he just won’t let any calcium in.
The ad was shot by full feature comedy director Pappi Corsicato (“I Buchi Neri”/ Black Holes).
BEHIND THE SCENES: I went to the market on a Saturday morning and whilst waiting in line overheard the lady being served ask the fruit vendor “did you see that crazy ad with men dressed as calcium for Imetec last night?”
Now everyone knows that Imetec irons means no calcium, maximum steam.
alt="Title" />
alt="Solero 1" />
alt="UN Transparency" />
alt="Lavazza2" />
alt="Magnum Icecreams" />
alt="Lexus" />
alt="Lexus ct200h: launch" />
alt="Koan: fashion label" />
alt="scj pronto light" />
alt="books day 2" />
alt="books day 1" />
alt="magnum mystica" />
alt="magnum chocolates" />
alt="magnum temptation" />
alt="solero 1" />
alt="imetec" />
alt="samsung x-600" />
alt="fcb institutional" />
alt="calzedonia" />
alt="lancia y" />
alt="lancia lybra" />
alt="città di torino" />
alt="scj off!" />
alt="scj pronto" />
alt="A&E" />
alt="lea 2" />
alt="lea 1" />
alt="Magnum chocolates" />
alt="lavazza 2" />
alt="lavazza 1" />
alt="bacardi limòn" />
alt="Lancia calendar" />
alt="Yukiko and Nimei pearls" />
alt="Marie Claire magazine" />
alt="Stefanel" />
alt="In Adv" />
alt="Emergency" />
alt="Mc Cann" />
alt="modi magazine" />
alt="Lancia Lybra Caviar" />
alt="Volkswagen Golf" />
alt="Audi S4" />
alt="Chevrolet" />
alt="Koan – COIN dept. store" />