Chevrolet

With the tiny but elegant Chevrolet Matiz, it’s all about glorifying the everyday.

 

Simply shopping at the supermarket can make you lose your sense of reality thanks to the huge boot capacity.

 

Filling up at the petrol pump has a similar effect thanks to the (slightly) bigger tank and great fuel economy – quite out of the ordinary in it’s class.

 

Of course, in Italy, there is fashion in everything. Especially for our image obsessed younger consumers and women.

 

MEDIA: DPS ads, 6 x 3 billboards, digital ads and TVC

 

BEHIND THE SCENES: I chose a fashion photographer – Parisotto – who had never shot a car to shoot the campaign. To light the car, he set it up on the beach near the shore, using the sea as a reflector. We shot the backgrounds apart.


sectors: | 2009