Roxanna Bianco

magnum chocolates

Following the success of Magnum’s choc covered icecreams, Unilever decided to launch Magnum pure chocolates in a box.

The campaign needed to reinforce Magnum’s credibility as a quality chocolate brand and not simply as manufacturers of choc-coating for their mass market icecreams.

Research tells us women are the world’s greatest chocolate lovers, so Eva Longoria from “Desperate Housewives” was called upon to help us connect with chocolate-loving women in 19 countries.

Eva’s demanding TV character allowed us to get the message across.

Outdoor billboards were also created with the star who won’t settle for anything “less” in life.

BEHIND THE SCENES: The TVC and print campaign was shot in LA. Eva loved the chocolates so much that after most of the eating shots she chose not to spit out the product. A woman of fine taste.

View the billboard campaign