Magnum chocolates
Following the success of Magnum’s chocolate covered icecreams, Unilever decided to launch Magnum pure chocolates in a box.
Research tells us women are the world’s greatest chocolate lovers, so Eva Longoria from “Desperate Housewives” was called upon to help us connect with chocolate-loving women in 19 countries.
The campaign needed to reinforce Magnum’s credibility as a quality chocolate brand and not simply as manufacturers of choc-coating for their icecreams. Eva’s malicious TV character helped us to get the message across.
Outdoor billboards were created with the star who won’t settle for “anything less” in life.
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