CALZEDONIA “What women don’t say” from roxanna bianco on Vimeo.

calzedonia

There are things women don’t say, yet another woman will fully understand. Calzedonia likes to make women feel loved and understood.

 

An iconic Italian singer – Fiorella Mannoia – provides the important backdrop for this TVC for the Italian hosiery company. A film where legs are the protagonists who provide us with clues.

 

The ad served as a branding campaign with the hosiery choice needing to be kept season neutral in order for the TVC to be aired at different times of the year.


sectors: | 2009