lea 1
Magazine campaign for LEA Ceramiche – manufacturers of floor and wall tiles. The challenge lay in creating a campaign that would visually differentiate itself from the numerous floor covering brands present in architectural magazines, such as Domus.
We avoided room settings with furniture, people, props and decided to focus on the beauty of the product itself. The result was immediate stand-out in sector magazines as well as improved consumer and trade understanding of what differentiates Lea from the competition.
alt="Title" />
alt="Solero 1" />
alt="UN Transparency" />
alt="Lavazza2" />
alt="Magnum Icecreams" />
alt="Lexus" />
alt="Lexus ct200h: launch" />
alt="Koan: fashion label" />
alt="scj pronto light" />
alt="books day 2" />
alt="books day 1" />
alt="magnum mystica" />
alt="magnum chocolates" />
alt="magnum temptation" />
alt="solero 1" />
alt="imetec" />
alt="samsung x-600" />
alt="fcb institutional" />
alt="calzedonia" />
alt="lancia y" />
alt="lancia lybra" />
alt="città di torino" />
alt="scj off!" />
alt="scj pronto" />
alt="A&E" />
alt="lea 2" />
alt="lea 1" />
alt="Magnum chocolates" />
alt="lavazza 2" />
alt="lavazza 1" />
alt="bacardi limòn" />
alt="Lancia calendar" />
alt="Yukiko and Nimei pearls" />
alt="Marie Claire magazine" />
alt="Stefanel" />
alt="In Adv" />
alt="Emergency" />
alt="Mc Cann" />
alt="modi magazine" />
alt="Lancia Lybra Caviar" />
alt="Volkswagen Golf" />
alt="Audi S4" />
alt="Chevrolet" />
alt="Koan – COIN dept. store" />