città di torino

A magazine campaign for the city of Turin “…waiting to be discovered”.

 

Often overlooked as a destination choice by tourists, this Italian city near the French border has so many hidden attractions, all waiting to be unveiled: art, castles, nature, gastronomy (the invention of the “aperitivo”!)…

 

The campaign, which appeared in Travel, Food, Art and Lifestyle magazines was also tied to an event and press conference (town Mayor and local VIP present) held in Turin.

 

BEHIND THE SCENES: the ads were shot in our ad agency by our in-house agency photographer using poli styrofoam cut into shapes and dressed in satin fabric by “yours truly”. Turin. Go there!


sectors: | 2009