Mc Cann

“We still have ours, do you?” In Italy, courageous people are said to have “liver” (not guts).

“We work in many tongues. Without licking.” Being able to speak many tongues in centrally located Milan is a good thing. Having to lick (kiss) arse to get ahead with the client isn’t.

 

As Italy’s biggest multinational ad agency,  McCann Erickson risked being considered a safer, unadventurous agency option.

 

We just thought we’d elegantly set the record straight.

 

MEDIA: What started out as glossy shopping bags and CD covers, soon, also became press and magazine ads.

 

BEHIND THE SCENES: Don’t worry, it’s a pig’s liver. I bought it at the market on my way to work. The tongues required a LOT of Photoshop.


sectors: | 2009